Boutique Developing New Project In Chiang Mai

Boutique Corporation, a publicly-listed Thai property developer headquartered in the Kingdom’s capital and known for one of the most notable hotels in Sukhumvit, has recently just given AccorHotels managerial duties for its latest hotel, currently in development in Chiang Mai.

Further details on the property have yet to be revealed, but it has been confirmed that the hotel is to be branded as the Novotel Chiang Mai Nimman Journeyhub, and will be opening sometime in 2019. According to the announcement by the company, the property is currently under development, and, when completed, will be adding 200 rooms to the company’s hospitality portfolio.

The Nimman area is a popular tourist destination in the Chiang Mai province, known for its boutique hotels (with a small b), restaurants, as well as shopping centres, and is a fairly popular tourist hotspot in the country.

The property in Nimman will be Boutique’s second ‘Journeyman’ branded hotel, with the first one being the one in operation on Phuket island, not far from Patong Bay. The property, which currently operates under the Hyatt Place brand, was envisioned as a ‘select service’ property, started operations in 2016 after Boutique contracted the Hyatt Corporation to manage it.

Boutique was founded by Prab Thakral back in 2004, as a property developer operating in a ‘build, operate and sell’ model, the group has been expanding, with several properties in the hospitality industry located across the Kingdom, which include several hotels in Sukhumvit, like the Oakwood Residence Sukhumvit 24, as well as four Citadines serviced apartments, all located in lanes that lead off of Bangkok’s famous Sukhumvit Road. The group is best known for the Citadines and Oakwood projects, as well as the Rain Hill shopping centre, a community mall, with most of its Bangkok properties located in what many consider the golden mile, along Sukhumvit Road.

According to Thakral, Chiang Mai is one of Thailand’s biggest tourist destinations and is continually growing, posting good growth in occupancy rates, particularly in the Nimman district. He says that, by having AccorHotels manage the Novotel property in Chiang Mai, the company is taking advantage of a prime opportunity for strengthening its hospitality portfolio.


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