The leading global hotel group Marriott International, known for many properties across the world, not least of which is a Samui family hotel, recently partnered up with CNN International Commercial for a new endeavour aimed at offering travel insight into Asia Pacific’s most appealing leisure destinations.
CNN International Commercial (CNNIC) is the Turner International division that handles the business operations CNN’s properties outside of the US, as well as the commercial activities for the CNN brands, like International, en Espanol, Style, Arabic, Business, as well as Great Big Story. Asia Pacific, notably, is one of the most dynamic regions for the Marriott International group, with 730 hotels and resorts spread across 23 countries.
The new initiative is aimed at furthering communications between Marriott International and its customers, through what the group considers CNN’s ‘high-impact digital reach’. The hotel group hopes to find itself associated with international travellers’ widening perspectives, and to inspire their next trip via their Marriott Bonvoy rewards program, in what the chain says will bring them to unique travel experiences across the Asia Pacific region.
The campaign, dubbed ‘Asia Unlocked’ will see Marriott International’s content shown on the CNN Travel channel, which includes exclusive access for the special feature of some of Asia’s most popular travel destinations, like Bali, Fiji, Hainan, Koh Samui, Maldives, Phuket, and Xian, as part of the campaign’s first phase, good news for people looking for a destination, like Samui family hotel or a resort in Fiji. The campaign’s second phase will feature other destinations in the region, including, but are not limited to, Hong Kong, Kathmandu, Langkawi, Phu Quoc, Rajasthan, Sichuan, and Seoul.
Meanwhile, travel content will also be run across CNN’s digital and social platforms, in order to reach approximately 10 million followers and travellers across the world. The partnership will also cover branded content made by Create, CNNIC’s global brand studio, which will be featuring hidden experiences found at the properties handled by the Marriott Bonvoy portfolio.
Both organizations issued statements on the matter, expressing how they’re looking forward to working with each other to reach out to travellers across the world, with well thought-out travel content and stories.