Companies try to gain a more favorable page ranking in search engine results through various SEO tools. However, search engine optimization requires Cloud Cartel specialized staff and expertise to ensure a business’ digital success. However, small and medium sized businesses that unfortunately have tight budgets need to be more creative in order to improve their page rankings.
According to Chris Rodgers, founder and CEO of Colorado SEO Pros, the first thing that small and medium sized businesses have to consider is whether the marketing budget is enough to hire an SEO agency or consultant. If the business lacks budget, are there in-house resources that can carry out SEO?
If the business has someone who is charge of email marketing, that person can be educated on SEO techniques to understand the basics. Some websites are good resources for learning several SEO techniques. However, make sure that the website specializes in SEO.
When it comes to SEO budget, small businesses are usually at the lower end. For lots of companies, $2,000 a month is the minimum to hire a company that specializes in SEO. If the budget is anywhere between $1,000 and $2,000 per month, you might not gain real value from SEO provider as they may be automating things or outsourcing overseas.
One of the more technical areas of SEO is link building. It is also one of the areas where you can set off flags with Google since you are not following Google’s webmaster guidelines. If you are not careful with links you are building and how you are building them, you may potentially get into trouble with Google.
You will know that your SEO technique is working when you see an increase in organic traffic. Organic visits on the landing page are going up and you will be generating some conversions. However, be patient because it will take from 3 to 6 months before you see some notable progress.
There are several SEO tools used by Cloud Cartel aside from developing SEO-friendly content. Google Analytics will tell you where your traffic is coming from and which among the pages is the top performer. Artificial intelligence is another tool that you definitely cannot afford to ignore.