Officeworks Acquires Geeks2U As Part Of Push To Expanding Service Offers

The home and office supplies business Officeworks is working to increase the scope of the services it offers to Aussie customers, with their latest acquisition hoping to offer more PC repairs in Perth and across the country; tech solutions firm, Geeks2U.

The acquisition happened late February, and was announced on the first day of March 2019, and is aimed expanding and complimenting Officeworks’ current service range, which is a monthly subscription program for businesses that provide them with technicians, alongside cloud storage, remote support, and software, as well as the installation of technology.

According to Officeworks, Geeks2U will continue to operate independently from them for a while, while they work on integrating the new acquisition to their store network and website over time, with the aim of creating a ‘one stop shop’ for their customers and their technological needs.

Geeks2U’s service gives customers the option to book an independent IT technician anywhere in Australia, to handle PC repairs in Perth and across the country, to come to their homes or businesses in order to deal issues regarding technological devices, covering both hardware as well as software.

Officeworks Managing Director Sarah Hunter spoke on the acquisition, saying that their customers can now turn to Geeks2U or ask for a call-back if they’ve run into a tech-related issue, after which another Geeks2U personnel will speak to them to determine their needs, provide a quotation, then booking an appointment time as per the customer’s request and organising for an expert technician to deal with the problem.

The computer repair service, as mentioned before, will continue operating as normal, with founders David and Michael Hancock leading the way. David spoke on the matter, saying that they’re excited to work with Officeworks, which will provide them with support as fitting a national enterprise that’s been in operation for 25 years.

KPMG Nation Leader of Consumer and Retail Trent Duvall said that this move has a lot of potential, as a fair amount of consumers in the country still don’t really grasp technology, and offering solutions can give Officeworks a lot of profit; noting that by helping customers understand technology, it increases the chances that they’ll be return shoppers.

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