Online shopping has taken the world by storm and so is courier delivery. Before shipping, customers do courier comparison in terms of services and pricing. According to a survey, one in every four online consumers prefers to use their subscription to delivery services such as Amazon Prime. If it is so great, why is it that only a number of companies are offering this type of delivery services which is based on a subscription model?
The delivery subscription service entails that a customer get to have unlimited deliveries within domestic location as long as they are subscribed to the service in a certain period of time. The most widely used subscription deliver in the United States is Amazon Prime with over three-quarters of the online consumers already subscribed to it.
This is good news for the online seller because it is like creating an exclusive contract with a customer. They get to have free deliveries as long as they shop within the website. It is a win-win situation for both but mostly for the seller.
One of the best things about the subscription service with Amazon is they offer free perks such as an e-book or a video that can be downloaded as soon as they are subscribed to the service. Studies have already been conducted by Amazon and each of them only solidifies the fact that customers who are subscribed to the delivery service tend to order more than those who don’t.
On the consumers’ side, it is already a great deal especially if they are originally drawn to shopping all the time. It lessens that amount of money they actually pay in shipping fees. The customer experience is also better with a subscription because the company keeps record of their customers’ preference compared to third party couriers.
This is the perfect model for companies that deliver a lot of parcels at their routes. In any case, customers still get to decide through courier comparison if they want to choose a subscription service or not. It is only a matter of time before other countries have their own version of Amazon Prime considering the online shopping boom.