Customer Reviews

How Effective Is Content Marketing In Converting Readers To Customers?

In the B2B market segment, content marketing is considered as one of the key components of an effective digital marketing campaign. Compared to other marketing strategies, content marketing is extremely affordable in building trust and brand awareness in the target…
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How To Build A Sense Of Trust Among Potential Customers

When a customer shares his real-time experience with a brand on the company’s website and social media accounts, it develops a sense of trust in the minds of users who are planning to purchase the product or service for their…
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Building An Online Review Marketing Strategy

Online reviews are a powerful marketing tool for any business; people are, by nature, social creatures, so they’re more likely to trust a brand if their peers speak positively about it. For that reason, it makes sense for brands to…
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Auckland Council Appoints Storyation To Handle Our Auckland Magazine

Auckland Council recently appointed Storyation, a specialist content marketing agency, as the official partner for the Our Auckland magazine. The agency will help publish the bi-monthly magazine, as well as support the council to produce additional video and digital content…
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Tips For Bolstering Your Content Marketing Campaign

Content creation is a key part of getting noticed by search engines and audiences online, which means that it’s a key part of online marketing. However, content marketing can be quite tricky to deal with due to its broadness and…
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COVID-19 Leads To Brands Rethinking How To Handle Digital Marketing

2020 saw one of the biggest shifts in online shopping. With people stuck at home and online more than ever, online shopping became the primary way for brands to connect with their customers. As a result, the pandemic resulted in…
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How Customer Reviews Are Used As Marketing Tools

Satisfied customers share their experiences with others through reviews. With about 70% of people relying on reviews to make a purchase decision, a business cannot afford not to have reviews or comments on different marketing platforms. Real-time experiences of customers…
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