Marketing

How Reviews Benefit Your Digital Marketing Strategy

The competitive digital marketing arena tends to focus on traffic, engagement, analytics, and trends. But beyond numbers, digital marketing is also about proving the value and quality of your products and services. Customer reviews can help with that. The feedback…
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Are You Using The Right Marketing Review Platforms For Your Business?

These days, customers are smarter and will not just rely on flashy promo deals or eye-catching images to decide whether they should purchase a product. Instead, they want to hear real, credible testimonials from people just like them to find…
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How Effective Is Content Marketing In Converting Readers To Customers?

In the B2B market segment, content marketing is considered as one of the key components of an effective digital marketing campaign. Compared to other marketing strategies, content marketing is extremely affordable in building trust and brand awareness in the target…
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Long Standing Trade Relationship Between The US And Canada Continues To Thrive

The past year was marked by significant declines in imports and exports because of the coronavirus pandemic. However, the longstanding partnership between the United States and Canada continued to thrive despite the challenging times because of cross-border trade. The United…
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How To Build A Sense Of Trust Among Potential Customers

When a customer shares his real-time experience with a brand on the company’s website and social media accounts, it develops a sense of trust in the minds of users who are planning to purchase the product or service for their…
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Building An Online Review Marketing Strategy

Online reviews are a powerful marketing tool for any business; people are, by nature, social creatures, so they’re more likely to trust a brand if their peers speak positively about it. For that reason, it makes sense for brands to…
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Tips For Bolstering Your Content Marketing Campaign

Content creation is a key part of getting noticed by search engines and audiences online, which means that it’s a key part of online marketing. However, content marketing can be quite tricky to deal with due to its broadness and…
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COVID-19 Leads To Brands Rethinking How To Handle Digital Marketing

2020 saw one of the biggest shifts in online shopping. With people stuck at home and online more than ever, online shopping became the primary way for brands to connect with their customers. As a result, the pandemic resulted in…
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Data From Linkedin Shows Fastest Growing Jobs In The UK

With the COVID-19 pandemic, the jobs market has been rather troubled across the world, and the UK is no exception. LinkedIn, one of the world’s biggest professional social media networks, released data regarding the UK’s job market, talking about the…
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How Customer Reviews Are Used As Marketing Tools

Satisfied customers share their experiences with others through reviews. With about 70% of people relying on reviews to make a purchase decision, a business cannot afford not to have reviews or comments on different marketing platforms. Real-time experiences of customers…
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