Challenges In The Adoption Of Event Apps

Based on the results of Event force research, more and more organizations are using event apps; however, there are challenges in adoption rates and ROI measurement. The traditional printed guide that is issued by conferences onsite has been replaced by event app to engage better with attendees. In spite of attendee engagement which is the driving force behind the app, it is not going as well as expected.

Based on the study “The ROI of Event Apps” 57% of event organizers in the US and the UK-based event organizers are using the app. Many people who are attending events are using the app but majority of event organizers find that management of the app an issue. Of the 190 event organizers that were surveyed, 67% do not see any value in the app after the event is over.

To solve the problem of low adoption rates, features that attendees want must be offered. The most popular features include session and speaker information, personalized agendas, calendar synching, maps and floor plans, live polling and surveys, networking tools and push notifications.

Attendees can also be encouraged to use the app if associations will consider hosting games and contests within the app. For example, attendees can be awarded with points if they share their notes from the session to the app or connections with other attendees. The attendee with the highest number of points can be awarded with free registration for a conference scheduled the following year.

More attendees to the next event can be expected if related articles, videos and session handouts are shared in the app. Informative and relevant content could draw the attention of attendees even after the event has been completed. Meanwhile, event apps take time and money to be developed that is why adoption rate is low. Some organizers are unable to measure the results and calculate ROI.

There are many event management companies in Sydney but www.catalystevents.com.au promises to add value to your organization. A range of solutions is offered for any event whether big or small so that it will generate high ROI for the organization. A dedicated event manager is allocated to every event to manage all details.

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