How Marriot Manages To Serve Luxury Customers In A Meaningful Way

Marriot with its 19 brands that include Ritz-Carlton, JW Marriot and Edition is already the biggest hotel company in the world. Now, Marriot has 30 brands and there are no indications that Marriot will change the brands operations, luxury and lifestyle. An executive of the hotel tells how Marriot manages to serve 30 brands in a meaningful way to enhance their customer’s experience.

Many industry insiders have assumed that the 3 soft brands of the company would be folded up in one group under one umbrella. Soft group means brands that are made up of independent properties. The luxury collection of properties that include Gritti Palace in Venice and the Palace in San Francisco, the tribute portfolio that includes Royal Palm in South Beach and the Collection that includes Pier One Sydney Harbour and Atlantis Paradise Island will all remain in place. Design Hotels that is a collection of 280 independent properties around the world will also remain; however, it would probably be merged with Marriot Rewards in the near future.

Of the 30 brands of Marriot, 8 are designated as luxury meaning it is designed to cover customers who prefer luxury no matter their mood or travel persona. The luxury brands include The Ritz-Carlton, Ritz-Carlton Reserve, Bvlgari, St. Regis, Edition, the Luxury Collection, JW Marriott and W. Edmundson.

Marriot has identified two main types of travel personas: the traditional and business-travel friendly vs. the modern and “boutique-y.” The Ritz-Carlton, St. Regis and JW Marriot are classified as “classic luxury” while the remaining five brands are characterized as purveyors of distinctive luxury. Autograph Collection is noticeably absent from the luxury group but while it is being considered as part of premium group there are instances when it best fits the luxury collection. Marriot, however, has no plans to make changes.

If you are travelling to Thailand for a vacation or business, your best option is design hotel in Bangkok with its comfortable ambiance and cool design. Aside from the standard room features, a guest will enjoy complimentary internet access through Wi-Fi and C.O. Bigelow bathroom amenities. The stylishly designed hotel is located in the city center of Bangkok.


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