When a customer shares his real-time experience with a brand on the company’s website and social media accounts, it develops a sense of trust in the minds of users who are planning to purchase the product or service for their own use. Customer reviews are the social proof that makes the brand credible in the eyes of consumers.
There are endless options when it comes to sharing customer reviews on social media platforms. There is Facebook, Twitter, Instagram, YouTube and LinkedIn where customers can write about their personal experiences with a brand. It is an easy and free marketing strategy for a business to retweet a favourable feedback or features them on Facebook feeds and Instagram stories.
Customers want relevant and credible information about product and services and your homepage is the best place where reviews can be displayed. Highlighting favourable reviews from satisfied customers is a powerful approach to give website users a reason to spend more on the website.
Even if advertising tells people how good your products and services are, people won’t be convinced to part with their money. If customers provide your business with 4 to 5-stars rating and positive reviews, you can easily gain the trust of consumers, enough trust to influence them with their purchasing decision.
A digital marketing agency uses king kong marketing review in its promotional strategies to boost customer engagement and increase the brand’s credibility. By encouraging clients to share their personal experiences with the brand, they build trust early in the sales funnel before users have had the chance to visit the website.