The Growing Problem Of Fake And Manipulated Reviews

A digital agency understands the importance of king kong advertising reviews to create a positive online footprint. Most consumers will search for customer reviews on Facebook, Google, and other legitimate review sites before deciding to purchase a product or service.

However, there are users who profit from posting positive reviews and 5-star ratings. After an investigation conducted by Financial Times on suspicious activity, Amazon deleted at least 20,000 product reviews posted by 7 of its top 10 reviewers.

One of the reviewers was Justin Fryer who reviewed £15,000-worth of products like smartphones, electric scooters, and gym equipment from little-known Chinese brands. He posted an average of 5-star approvals every 4 hours. Fryer denied posting paid-for reviews after he was contacted by financial Times. Fryer also deleted his review history from his Amazon profile.

Two other top-ranked Amazon UK reviewers also deleted their review histories, names, and reviews. They belong to the top providers of ratings who were engaged in suspicious activities. Many of the items that received 5-star ratings were Chinese products from unknown brands and manufacturers.

Free products and money were exchanged for positive reviews and 5-star ratings. The long-standing problem of fake and manipulated reviews has worsened since the pandemic even with guidelines in place.

Even a hesitant customer can be convinced to write positive king kong advertising reviews when they are provided with an exceptional experience. To show appreciation for high-quality service received, a customer will share the positive experience with other people like a personal recommendation that is highly trusted and valued.


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