Tourism Promotions In Thailand Shifting To Local Experiences

In terms of tourism, Thailand has everything that a traveller is looking for from the elephant conservation areas in the north to the incredible coral reefs in the south and long spans of sandy beaches where guests can relax and unwind. However, what matters most to tourists visiting Thailand is affordability. Even the leisure hotels in Sukhumvit that are a few minutes away from the central business district are cost friendly.

The marketing strategy of Tourism Authority of Thailand is shifting to local experiences. Tourism authorities are promoting community-based tourism so that the quality life of the locals can be improved not only in the financial aspect but the social fabric of towns and villages.

TAT is trying to educate both the travel agencies and consumers to go beyond the popularity of tourist destinations like Bangkok, Chiang Mai, Phuket and Chiang Rai. Tourism officials are encouraging travel groups to promote the lesser known areas that can be found in the north-eastern side of Thailand as well as the central part that includes Sukhothai. In the less popular areas, more local interactions can be experienced.

TAT Governor Yuthasak Supasorn said at the 16th Thailand Travel Mart (TTM+) that was held at the Chiang Mai International Exhibition and Convention Centre that Thailand remains to be a popular destination for foreign travellers because of the country’s stability and improvements in the economy. In 2016, Thailand received 60% of the market share of international arrivals followed by Vietnam, Cambodia, Laos and Myanmar. Thailand also leads over other countries in the CLMVT region with 78% international tourist receipts.

Travel to Thailand recently enjoyed a boost from the Canadian government that announced a newly expanded Canada-Thailand air transport agreement that will allow both Canadian and Thai airlines to serve any city in Thailand or Canada. This will amount to about 21 flights per week for each of the countries.

If you are booking for accommodations in Thailand, your best option is leisure hotel in Sukhumvit located in the heart of Bangkok where you can find the business, entertainment and shopping districts. It will allow you to explore all the tourist destinations of the city with no fuss.

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